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In 2025, macro influencers continue to shape consumer decisions and social trends. With follower counts ranging from 100,000 to 1 million+, these creators strike the perfect balance between mass reach and authentic engagement. While micro influencers drive niche engagement, macro influencers amplify brand awareness across millions of potential customers—making them an essential part of any large-scale influencer marketing strategy. If you’re looking to discover top macro…

As we move into 2025, influencer marketing has evolved into a $21+ billion industry, shaped by AI-powered discovery tools, micro-communities, and new formats like livestream shopping. Whether you’re a brand looking to boost awareness, a marketer aiming to increase conversions, or an agency managing multiple campaigns, having a clear influencer marketing plan is essential. In this…

In 2025, nano influencers—creators with 1,000 to 10,000 followers—have become some of the most valuable assets in influencer marketing. These smaller-scale influencers may not have massive followings, but they boast loyal, highly engaged communities that brands can’t afford to ignore. In fact, the top 12 nano influencers on our list are proving that genuine influence isn’t about numbers—it’s…

In today’s fast-evolving creator economy, micro-influencers are proving to be the most trusted voices online. With follower counts typically between 10K and 100K, these content creators offer authenticity, niche expertise, and stronger engagement than many larger influencers. Whether you’re a brand looking for high-impact partnerships or a fan of relatable, inspiring creators, micro-influencers bring real stories to…

Podcasts have become one of the most powerful forms of content in 2025, blending storytelling, education, and entertainment all in one. Whether you’re into motivation, comedy, business, or celebrity gossip, there’s a podcast (and a podcaster) for everyone. But with thousands of creators out there, it’s not always easy to find influencers who are truly…

Instagram is still one of the best places to promote your brand, product, or service. But with millions of accounts, how do you even begin to find the right influencer? Don’t worry. In this guide, we’ll break it down into easy steps. Whether you’re a small business, a startup, or just curious, this will help…

To find local influencers, define your target location and niche, utilize influencer discovery tools with location filters, explore geotags and local hashtags on social media, engage with community platforms, and leverage your existing customer base. What Are Local Influencers? Local influencers are content creators who have a significant following within a specific geographic area. They…

Nano influencers have 1,000–10,000 followers and offer high engagement and niche trust. You can find them using discovery tools, niche hashtags, creator platforms, and even among your brand’s own followers. What Are Nano Influencers? Nano influencers are everyday creators with a small but loyal following — typically between 1,000 and 10,000 followers. They operate in…

TikTok has grown into one of the most influential platforms for content creation, discovery, and eCommerce. Brands worldwide are leveraging TikTok influencers to drive product awareness, engagement, and direct sales. With TikTok Shop, product tagging, and its viral nature, finding the right TikTok influencers in 2025 can mean the difference between a forgettable campaign and…

Amazon influencers have become a driving force in eCommerce growth. They blend content creation, affiliate marketing, and product recommendations—all within Amazon’s own ecosystem. Whether you’re a brand, seller, or agency, finding the right Amazon influencers can dramatically increase product visibility and boost your conversion rates. This in-depth guide walks you through everything you need to know…