How to Find Macro Influencers: A Complete Guide for Brands in 2025

Macro influencers have become a strategic pillar in modern digital marketing. With follower counts ranging from 100,000 to 1 million, they sit in the sweet spot between micro influencers (10K–100K) and mega influencers (1M+). Brands are turning to macro influencers more than ever in 2025 to scale reach, build trust, and drive results without the hefty cost of celebrity endorsements. In this guide, you’ll learn how to find macro influencers efficiently, how to vet them, and how InfluencerDiscoveries.com simplifies the entire process.

What Are Macro Influencers?

Macro influencers are social media creators with 100K to 1M followers. They’re popular enough to drive serious visibility, yet still maintain relatively high engagement with their audiences.

Characteristics:

• Platforms: Instagram, TikTok, YouTube
• Content: High-quality, often niche-aligned
• Audience: Broad but targeted

Comparison:

• Nano (1K–10K): High engagement, low reach
• Micro (10K–100K): Moderate reach, niche engagement
• Macro (100K–1M): Broad reach, high visibility
• Mega (1M+): Celebrity status, low engagement rate per follower

Pros:

• Strong brand visibility
• Authentic engagement
• Good balance of cost and reach

Cons:

• Less personal engagement than micro
• May have more brand deals, reducing exclusivity

Why Partner with Macro Influencers?

Working with macro influencers offers unique advantages for mid-sized to large campaigns.

Benefits:

• Massive Reach: Reach hundreds of thousands with one post.
• Targeted Exposure: Most macro influencers still operate within niches.
• Credibility: Recognizable names in their category.
• Scalable Campaigns: Ideal for national or global product launches.

Example: A fashion brand increased online sales by 40% after partnering with five macro influencers over a three-month campaign.

Where to Find Macro Influencers

1. Use Influencer Discovery Platforms (Most Efficient)

Platforms like InfluencerDiscoveries.com allow brands to search and filter influencers by:

• Follower count
• Engagement rate
• Niche or vertical
• Platform (Instagram, TikTok, YouTube)
• Audience demographics

These tools also include analytics, fake follower detection, and integrated outreach, making them the most scalable option.

2. Social Media Hashtag Research

Search hashtags relevant to your industry or product (#fitnessinfluencer, #cleanbeauty, #travelgram). Check profiles with 100K–1M followers and evaluate:

• Post frequency
• Engagement quality
• Niche relevance

3. Explore Platform Discovery Tools

Use built-in discovery features:

• Instagram Explore: Trending niche content
• TikTok For You Page: Viral influencers
• YouTube Recommendations: Suggested creators based on your niche

4. Audit Competitor Influencer Campaigns

Look at:

• Who your competitors are collaborating with
• Which influencers are tagging competitor brands
• Tools like Social Blade or BuzzSumo for deeper insights

5. Use Creator Marketplaces

Platforms with verified creators:

• Meta Brand Collabs Manager
• TikTok Creator Marketplace
• YouTube BrandConnect These offer performance metrics and direct contact options.

6. Monitor Brand Mentions

Use tools like:

• Mention
• Brand24
• Google Alerts Track mentions of your brand or competitors to discover macro influencers already talking about your niche.

7. Partner with Influencer Networks or Agencies

Influencer marketing agencies represent rosters of macro influencers and can help with:

• Talent matching
• Campaign planning
• Negotiation and reporting

8. Use LinkedIn for B2B Macro Influencers

Search for macro-level influencers in B2B sectors like SaaS, finance, or marketing. Look for users with:

• 100K+ followers
• Regular thought-leadership posts
• High engagement from professionals

How to Vet and Choose the Right Macro Influencer

Not all macro influencers are created equal. Here’s how to evaluate them:

Key Metrics:

• Engagement Rate: 1.5% to 5% is healthy.
• Audience Match: Gender, location, interests.
• Content Style: Does it align with your brand?
• Authenticity: Avoid over-commercialized accounts.
• Growth Pattern: Steady, organic growth is ideal.

Use tools (like InfluencerDiscoveries.com) to scan for fake followers, audience demographics, and engagement trends.

Outreach Strategies That Work

Best Practices:

• Personalize Your Message: Reference specific content.
• Be Clear: Define deliverables, compensation, and timeline.
• Follow Up: Influencers get a lot of inquiries. A second message helps.

Sample Outreach Template:

Hi [First Name],

I’m [Your Name] from [Brand]. We love your content, especially [specific post]. We’re launching a new campaign around [theme/product] and think you’d be a perfect fit. Would you be open to a quick chat or email to discuss details?

Looking forward to hearing from you!

How InfluencerDiscoveries.com Makes It Easy

InfluencerDiscoveries.com streamlines your macro influencer search with:

• Advanced search filters for macro-tier creators
• Audience demographic insights
• Engagement quality and fraud detection
• Outreach and campaign tracking tools

Real Example: A skincare brand used the platform to find 12 macro influencers, resulting in 3x engagement vs. previous campaigns.

Common Mistakes to Avoid

• Choosing based only on follower count
• Ignoring audience relevance or authenticity
• Poor outreach or unclear expectations
• No contracts or campaign KPIs

Conclusion

Macro influencers are a smart investment for brands ready to scale. With the right tools and tactics, you can identify high-performing partners that drive real ROI. Whether you’re exploring manually or through discovery platforms, success depends on vetting, strategy, and relationship-building.

Try InfluencerDiscoveries to streamline your search and maximize campaign success.